What is the difference between graphic designer and digital designer?

The main between graphic and digital design function difference is that graphic design is mostly static: logos, magazines, pictures etc… However, digital design involves movement: animations, interactive elements, movies. Moreover, digital design does not only use visual arts, but also includes audio and sound effects.

Another big difference between this two designs is the role of analytics and data. For example, for graphic designers, it is more difficult to track the performance of print materials. In the digital world you have a lot of data that tracks your performance through views, clicks, likes and shares. Digital designers have more data to improve their designs and are able to test their designs with the target group; the a/b test. The which compares the performance of two difference designs.

Further, a difference between graphic design and digital design is that digital design is interactive. Interactive design is more complex than static design, since not only aesthetics play a role but it is also important that it is usable – which is the focus of user experience (UX) design. 

A good example of interactive design is the interactive uber sign language. 

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